Overview
Healthpeak, a leading real estate development company specializes in healthcare facilities, sought to revitalize its brand identity to reposition their strategy, team, portfolio, and balance sheet. Their commitment to innovation, patient-centric care, and sustainable practices are a core component to inform this rebrand.

Challenge
Healthpeak faced a challenge in repositioning its brand to reflect its evolution into a forward-thinking, patient-focused organization. The company needed a rebrand that not only communicated its core values but also differentiated it in the competitive healthcare real estate market.

Outcome
With the simple idea being, “Executing a clear strategy for long-term growth”, we developed an iconic logo and sophisticated system that instilled trust in investors, employees, operators, and tenants. The rebrand sets Healthpeak apart from competitors and positioned the organization as an industry leader.