Inspired by Kaspersky Lab’s mission to protect, we helped articulate a new brand purpose: “We give people the power to protect what matters most in their world” which we amplified with a refreshed visual identity system, establishing an immediate connection between Kaspersky Lab and their customers.

Kaspersky Lab’s distinctive offering is clearly differentiated in the competitive marketplace, now leveraging the superior intelligence, hands-on innovation and the essential human dimension through a simplified brand story.

To ensure that the recalibrated brand was implemented consistently on a global scale, we conducted Brand Immersion sessions across cities in Kaspersky Lab’s key territories. Informing employees about the new direction for the brand and coaching on how to present this in a meaningfully different, yet consistent, way.