The house that hope built
For more than 40 years, Phoenix House has set the standard of care for the treatment of people struggling with, or at risk of, substance abuse. From its humble beginnings as a communal home and support structure for a handful of recovering heroin addicts, Phoenix House pioneered some of the field’s best practices in addiction treatment and recovery management. Today, it has grown to oversee a network of 120 community residences, serving more than 7,000 clients each day. 

On the occasion of its 40th anniversary, Phoenix House articulated a bold vision for the future: to be the best substance-abuse care provider in the nation. But even though it thrives as a vital, dynamic, contemporary organization, Phoenix House was sometimes seen as outdated or “one size fits all.” Phoenix House needed to shine a light on its continued relevance and leadership. 

In alignment with the strategy, we designed a hopeful new symbol—a Phoenix, naturally—rising out of the ashes of addiction and symbolizing the metamorphosis Phoenix House helps clients make. With a complete visual system and guidelines, we gave Phoenix House the tools to unleash the new identity and align all print and digital communications.