Campaigns

Top 100 Fleet Operators to Watch

A campaign created to raise visibility of Samsara’s commitment to our customers while helping gain the attention of current prospects to improve chances of getting them further down the funnel to be a high intent buyer.

For this I needed to find a solution to craft over 100 profile pictures to be featured across this campaign along with a tier 1 word mark.


“Operate Smarter” Brand Awareness

A campaign of many firsts, the Operate Smarter campaign surpassed all benchmarks and estimates in impressions, unique visitors, and clicks.  This was Samsara’s, first traditional OOH in Times Square & Silicon Valley, programmatic display, and tagline launch campaign. It was promoted on LinkedIn and was our top performer, surpassing benchmarks by 9X. Visitors to the landing page had a 23% higher win rate and closed 13 days faster. Branded search term volume increased while billboards were live.

Global Event Support

Brand support for Tier 1 events and external user conferences.